Sales Professionals are committed to building their network. We all know Linkedin and Facebook as social media platforms. Twitter has gained new exposure due to the Presidency. Should we network on Alignable, Startup Nation, or Opportunity?
How do you decide who to target or what platform to build your network?
I suggest making a list of your target customers by market segment. Review the client's technology, geography target, resources, expertise, and pricing methodology according to economy of scale.
After gathering data, work with your demand, supply, finance and technical resources to integrate this data into your plan.
Break this task up daily into a work package or sprint goal.
Simply put, after this task is complete, you will not only have meaningful data, cross functional teamwork, but an action plan to answer to question of how to decide who to target and what platform to build your network.
Do the best you can until you know better. Then when you know better, do better. #MayaAngelou
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